PERMANENT MAKEUP (also known as cosmetic tattooing or micropigmentation) is the artistic implantation of pigments into the skin to resemble perfectly applied makeup or create natural-looking results for eyebrows, lashlines, lips, and more. This service is a great, time-saving solution to your daily makeup routine as well as an alternative for those who have allergies to traditional makeup! Features compromised by genetics, trauma, or illness can be enhanced or restored by permanent cosmetics. Feel and look your best without the worry of your enhancements smudging or coming off! ​

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TRUE BEAUTY is a licensed, professional establishment that performs high standard safety practices required by OSHA and the Southern Nevada Health District.  All our services are customizable to compliment your face shape, skin tone, and features. The results can be as subtle and natural or as bold and dramatic as you desire. This is a place where you can control how you look and find your true beauty!

-- Charlene Reyes, True Beauty Permanent Makeup Artist and Educator